Sephora’s store at IFC Mall will be designed with lights, mirrors and screens to reflect the brand’s infinite creativity and self-exploration philosophy.

From Rihanna’s make-up line Fenty Beauty to Kat Von D, Sephora’s new Hong Kong store is a ‘modern beauty playground’

The LVMH-owned brand has lacked a presence in Hong Kong since closing its Mong Kok store in 2010

Topic |   Beauty

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Sephora’s store at IFC Mall will be designed with lights, mirrors and screens to reflect the brand’s infinite creativity and self-exploration philosophy.
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Irene Pyne

Irene Pyne

Irene Pyne is a professional copywriter, storywriter and all-round content guru. Her interests include East Asian culture and politics, modern art, food, television and film. When she’s not writing for us, she’s spending time at idNerd’s animation studio, debating over the projectile speed of snot - for a cartoon, of course.