From Rihanna’s make-up line Fenty Beauty to Kat Von D, Sephora’s new Hong Kong store is a ‘modern beauty playground’
The LVMH-owned brand has lacked a presence in Hong Kong since closing its Mong Kok store in 2010
Get ready, make-up lovers: Sephora has announced it will be opening its first physical Hong Kong store at IFC Mall in August.
The 4,200-sq-ft “modern beauty playground” will be designed with lights, mirrors and screens to reflect Sephora’s infinite creativity and self-exploration philosophy.
The boutique will offer the same customer service experience that its stores are known for worldwide, providing tailored services and make-up tutorials with its Beauty Studio artists.
Sephora offers the largest selection of international brands under one roof.
Sephora Hong Kong includes exclusive make-up, skincare and haircare brands such as Rihanna’s make-up line, Fenty Beauty; Drunk Elephant; Anastasia Beverly Hills; KORA Organics by Miranda Kerr; Ouai hair products; and the brand’s own collection.
Sephora closed its Mong Kok store in 2010 after just two years. The LVMH-owned brand lacked a presence in the city at the time, especially in Mong Kok, where local and regional make-up brands were popular.
Sephora has plans to include untapped local brands at its IFC store.
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