South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.

Japan or Korea? How J-beauty and K-beauty cosmetics and skincare compare

Japanese and Korean beauty products are deeply rooted in their own traditions and cultures. Here are our top picks from both camps

Topic |   Beauty

TOP PICKS

South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
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