South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
Beauty

Japan or Korea? How J-beauty and K-beauty cosmetics and skincare compare

Japanese and Korean beauty products are deeply rooted in their own traditions and cultures. Here are our top picks from both camps

South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
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