South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.

Japan or Korea? How J-beauty and K-beauty cosmetics and skincare compare

Japanese and Korean beauty products are deeply rooted in their own traditions and cultures. Here are our top picks from both camps

Topic |   Beauty

TOP PICKS

South Korean actress Song Hye-kyo (left) is the face of Korean brand Sulwhasoo, while Japanese actress, model and singer Ayase Haruka is brand ambassador for Japanese cosmetics brand SK-II.
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Lim Li Ying

Lim Li Ying

LiYing was the Senior Digital Content Manager of STYLE Magazine. She was also previously the Beauty Editor of Harper's BAZAAR, and writes about topics that range from fashion, veganism to beauty, wellness and travel.