The Burberry logo, featuring interlocking ‘Ts’ and ‘Bs’ – which pays homage to the brand’s founder Thomas Burberry – is now being used widely on its different luxury goods. Photo: Reuters

Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers

Brand’s makeover by chief creative officer Riccardo Tisci features monogram design of interlocking ‘Ts’ and ‘Bs’ on everything from hoodies to high heels

Topic |   Fashion

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The Burberry logo, featuring interlocking ‘Ts’ and ‘Bs’ – which pays homage to the brand’s founder Thomas Burberry – is now being used widely on its different luxury goods. Photo: Reuters
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