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Celebrity Style

Taylor Swift’s custom-made outfits for The Life of a Showgirl

STORYSumnima Kandangwa
Taylor Swift is dripping in jewellery, feathers and showgirl-inspired glamour for her new album. Photo: @taylorswift/Instagram
Taylor Swift is dripping in jewellery, feathers and showgirl-inspired glamour for her new album. Photo: @taylorswift/Instagram
Taylor Swift

The singer announced her new album on boyfriend Travis Kelce’s podcast, and has already released several glamorous looks from the project

Taylor Swift is in her showgirl era.

During a two-hour appearance on New Heights, the podcast hosted by her boyfriend, Kansas City Chiefs star Travis Kelce, and his brother Jason Kelce, the 35-year-old award-winning musician announced her new album, The Life of a Showgirl, which is set to be released on October 3.
Taylor Swift announced her latest studio album, The Life of a Showgirl, on her boyfriend Travis Kelce’s podcast. Photo: @taylorswift/Instagram
Taylor Swift announced her latest studio album, The Life of a Showgirl, on her boyfriend Travis Kelce’s podcast. Photo: @taylorswift/Instagram
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With over a million fans tuning into the live stream, Swift revealed key details about her 12th studio album, including a collaboration with Sabrina Carpenter on the title track. She also shared that she wrote the album while touring Europe during the Eras Tour. There are rumours that one of the tracks on the album, “Ruin the Friendship,” may be about Blake Lively.

The album cover, unveiled during the podcast, features Swift partially submerged in water, dressed in showgirl-inspired attire by Area, with the title emblazoned in bold, glittery orange letters, marking a vibe shift from her previous albums.

Since the announcement, Swift has teased the album on Instagram, sharing a series of photos that showcase the bold new aesthetic fit for a Las Vegas showgirl. It signals an exciting new era for the “Anti-Hero” singer.

During the podcast, Swift said that the new album offers a look “behind the curtain”.

Taylor Swift’s new album announcement has Swifties in a frenzy. Photo: @taylorswift/Instagram
Taylor Swift’s new album announcement has Swifties in a frenzy. Photo: @taylorswift/Instagram

“I wanted to glamorise all the different aspects of how the tour felt,” she said on the podcast. “The reason I wanted to have an offstage moment as the main album cover is because the album isn’t really about what happened to me onstage, but what I was going through offstage.”

Swift was styled by long-time collaborator Joseph Cassell Falconer and photographed by Mert Alas and Marcus Piggott. Here’s a detailed look at Taylor Swift’s “showgirl” outfits, which were custom-made for the Grammy winner by The Blonds, a New York-based fashion brand founded by creative director David Blond and designer Phillipe Blond.
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