Prada’s Chinese New Year campaign for the Year of the Dragon 2024: starring Wong Kar-wai muse Du Juan of Blossoms Shanghai, the new campaign gives classics like Re-Nylon bucket hats a festive update
- The Italian brand’s Year of the Dragon campaign stars Du Juan alongside Zhao Lei, the face of Yang Fudong’s film, First Spring – currently being shown at the Pradasphere II exhibition in Shanghai
- The well-curated selection includes Re-Nylon bucket hats, patent leather mini bags and pouches in cherry red, black leather wallets and belts, and funky porcelain cups from Prada Home
Every Lunar New Year holiday brings a renewed outlook for the year ahead, but also plenty of rumination on lessons learned from years past.
As you would expect, Prada celebrates the Lunar New Year in, well, an undeniably Prada fashion. That is, effortlessly chic and sleek in the classic shades of black, white and, in a nod to the holiday, striking red – courtesy of the brand’s well-curated selection of wardrobe staples for the Year of the Dragon.
Shot by acclaimed Chinese photographer Leslie Zhang, the new campaign shows Prada classics against the backdrop of mahjong tiles and orchids – quintessential symbols of Chinese culture.
Highlights include Prada’s regenerated nylon, aptly named Re-Nylon, which can be seen across bucket hats, vests and more. There are also selections from Prada Home, like funky porcelain cups perfect for a fancy family dinner – and for something fresher than old fine china.
Of course, any Prada selection would be incomplete without a few classic bags and other leather goods.
See our top picks from Prada’s exclusive Lunar New Year selection below.