Paris Fashion Week: Dior’s striking new direction under Jonathan Anderson
Anderson, the former creative director of LVMH-owned Loewe, saw Blackpink’s Jisoo, Jenna Ortega and Jennifer Lawrence sitting in the front row of his first Dior womenswear show
A new era has officially begun at Dior.
Like Loewe, Dior is owned by LVMH, the largest luxury group in the world.
The label thrived under Chiuri and Jones. The duo – under the guidance of former CEO Pietro Beccari – turned Dior into a commercial juggernaut.
More recently, however, Dior has been impacted by the current slowdown in luxury spending, especially in markets like China, where many brands have reported declining sales for the last two years.
LVMH is hoping that this change in creative leadership – Anderson is now in charge of both womenswear and menswear – will resonate with existing customers and draw new ones to the storied brand.
Anderson’s first show for Dior, menswear spring/summer 2026, drew mixed reactions but demonstrated his ability to drum up buzz while also creating products with wide appeal.
The real test, however, is in womenswear – a category where a haute couture house like Dior has always been a leader.