Moncler Grenoble’s show in Aspen, with Kevin Costner and Blackpink’s Jennie attending

Grenoble is Moncler’s skiwear line, offering performance pieces that marry high functionality with sleek design. In 2024, the brand unveiled the range in St. Moritz, Switzerland, while last year it travelled to another glamorous alpine location: Courchevel, France.

Located up in the Rocky Mountains, Aspen is renowned for its uphill ski runs and powdery snow. Besides its popular slopes, the town also boasts a very chic après-ski scene and is home to high-end hotels and watering holes that attract A-listers all year round.

Celebrities ranging from Kevin Costner to Goldie Hawn, Mariah Carey and the Kardashians are long-time fans of the place. Costner, who also owns property in Aspen, attended the show. It was held at T-Lazy-7 Ranch, a sprawling family-owned estate offering a range of activities for outdoor enthusiasts.

Snowboarding gold medallist Shaun White, a Moncler Grenoble ambassador and collaborator, was also at the event, which took place just days before the start of the Milano Cortina 2026 Winter Olympics.

“Aspen has always been a hub for this glamorous side and scene, as well as these beautiful mountains, and when I heard Moncler was going to do a show here [ ... ] I thought, it’s going to be probably the best, most exciting one by far and I’m just so proud to be a part of it,” said White in an interview before the show. White’s own label Whitespace collaborated with Moncler on the design of a series of snowboards that were part of the collection.

Jennie from Blackpink, model Emily Ratajkowski, and actors Orlando Bloom and Adrien Brody were among the other celebrities who braved the cold to attend the show. The freezing weather, however, was an opportunity for Moncler to showcase the technical prowess of Moncler Grenoble’s functional and stylish garments.