Style Edit: Chanel doubles up on its Métiers d’Art magic, lighting up Seoul after its New York debut
The maison transported Matthieu Blazy’s dazzling Métiers d’Art debut to Seoul’s Centre Pompidou Hanwha, with Tilda Swinton, G-Dragon and Jennie in attendance
Some might say that recreating such an iconic moment in fashion would be impossible – but Blazy went on to prove otherwise in Seoul a few months later. A booming urban metropolis known for its strong cultural identity that stretches far beyond its borders, the city proved to be the ideal location for the collection’s second showing in May.
A continuation of the urban narrative first revealed in New York, the show began with a short video showing model Hyunji Shin and Chanel ambassador Bhavitha Mandava walking into the Centre Pompidou Hanwha – a callback to the original New York short, in which Mandava is seen entering a subway station. From there, a cast of eclectic personalities and superheroines crossed paths against a backdrop of cinematic references, in a homage to Chanel’s long-standing love affair with film.
While the show paid tribute to Chanel’s exceptional savoir faire, the high-profile guest list further reflected South Korea’s growing influence as a cultural hub.