Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook

Cardi B and Gigi Hadid wear it, now luxury empire LVMH has bought a stake – what we know about LA streetwear brand Madhappy, beloved by millennials and Gen Z

Positive-themed LA streetwear brand Madhappy is beloved by millennials and Gen Z and counts Gigi Hadid, Sofia Richie and Cardi B as fans – but will investment from the world’s largest luxury multinational, LVMH, dilute the free-spirited brand?

Topic |   Fashion

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Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook
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The total figure spent is displayed on the big screen in Shanghai during the 11.11 Global Shopping Festival in 2018, when a new record was set – and is likely to be broken in 2019. Photo: Simon Song

How Alibaba’s Singles’ Day became a global billion dollar shopping festival – and what ‘11.11’ means for luxury brands

More than 500 million people are expected to buy something online as part of Alibaba’s Singles’ Day shopping festival – on November 11, 2019 –but how can luxury brands build a following while maintaining integrity?

Topic |   Singles' Day (11.11)

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The total figure spent is displayed on the big screen in Shanghai during the 11.11 Global Shopping Festival in 2018, when a new record was set – and is likely to be broken in 2019. Photo: Simon Song
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