Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook
Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook

Fashion

Style /  Leisure

Cardi B and Gigi Hadid wear it, now luxury empire LVMH has bought a stake – what we know about LA streetwear brand Madhappy, beloved by millennials and Gen Z

Positive-themed LA streetwear brand Madhappy is beloved by millennials and Gen Z and counts Gigi Hadid, Sofia Richie and Cardi B as fans – but will investment from the world’s largest luxury multinational, LVMH, dilute the free-spirited brand?

Topic |   Fashion
Business Insider
Business Insider

Updated: 12:00pm, 14 Nov, 2019

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Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook
Madhappy, the trendy streetwear brand that sells US$130 hoodies for teens, is growing in profile following US$1.8 million of outside investment. Photo: Facebook
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