W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub
W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub

Why are China’s big hotels getting it so wrong when it comes to giving the millennial brunch crowd what they want?

Some big names seem unable to adapt to the new brunching desires of China’s affluent millennials – where are they going wrong?

Topic |   Tourism
W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub
W Hotel Shanghai’s Social Retox Brunch uses the hashtag #thisisnotsundaybrunch. It started in 2018 with a choice labelled as Keep It Fun (food, no booze); Soak It In (food plus unlimited cocktails, wine and beer) and Live It Up (food plus unlimited Veuve Clicquot champagne). Photo: Kollektiv Creative Hub
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