Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram

Marie Kondo to Sophia Hinchliffe – the Instagram ‘cleanfluencers’ who make housework hip in Covid-19 lockdown

Coronavirus has forced us all to rethink our living spaces and pursue a heightened home cleanliness – and IG channels like Clean Mama, Clean My Space and The Organised Mum have emerged as unlikely online superheroes leading the fight against clutter and dirt

Topic |   Social media
Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram
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