Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram
Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram

Marie Kondo to Sophia Hinchliffe – the Instagram ‘cleanfluencers’ who make housework hip in Covid-19 lockdown

Coronavirus has forced us all to rethink our living spaces and pursue a heightened home cleanliness – and IG channels like Clean Mama, Clean My Space and The Organised Mum have emerged as unlikely online superheroes leading the fight against clutter and dirt

Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram
Marie Kondo is first among a crop of social media superstars taking cleaning and decluttering to the next level amid the coronavirus pandemic. Photo: @mariekondo/Instagram
READ FULL ARTICLE