Rows of hangover-inducing shooters, accompanied by salt and lime, might be what many drinkers expect from tequila, but opinions of the Mexican spirit may finally be starting to change. Photo: Getty
Rows of hangover-inducing shooters, accompanied by salt and lime, might be what many drinkers expect from tequila, but opinions of the Mexican spirit may finally be starting to change. Photo: Getty

Can celebrities make tequila cool? Dwayne Johnson, Kendall Jenner and Michael Jordan are all releasing branded bottles – but the Mexican spirit still screams hangovers and bitter lemon to many

  • Dwayne Johnson launched his Teremana brand last year, following Michael Jordan’s Cincoro Tequila and Nick Jonas’ Villa One in 2019
  • Kendall Jenner and Kevin Hart are said to be next on the bandwagon, following earlier A-list agave pioneers George Clooney and Justin Timberlake

Rows of hangover-inducing shooters, accompanied by salt and lime, might be what many drinkers expect from tequila, but opinions of the Mexican spirit may finally be starting to change. Photo: Getty
Rows of hangover-inducing shooters, accompanied by salt and lime, might be what many drinkers expect from tequila, but opinions of the Mexican spirit may finally be starting to change. Photo: Getty
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