When every hotel calls itself ‘luxury’ or ‘the best’ on Instagram, how can we tell the difference? Photo: Pexels
When every hotel calls itself ‘luxury’ or ‘the best’ on Instagram, how can we tell the difference? Photo: Pexels
Daniel Langer
Opinion

Opinion

Daniel Langer

I stayed in 50 hotels in 2019 and don’t remember any of them – why high-end restaurants and luxury resorts need to learn the art of storytelling to survive

  • Even the most gorgeous hotels in the world’s most glamorous locations will fail to make an impression if they don’t create magic for their guests
  • In a world where luxury has become a byword for consistency, the hospitality industry needs to do more to wow clients and win them over through storytelling

When every hotel calls itself ‘luxury’ or ‘the best’ on Instagram, how can we tell the difference? Photo: Pexels
When every hotel calls itself ‘luxury’ or ‘the best’ on Instagram, how can we tell the difference? Photo: Pexels
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