Part of Netflix’s strategy seems to be meme-ifying the streaming experience – and it’s working. We saw this happen when the streaming platform dropped hit shows like Tiger King , The Queen’s Gambit and Bridgerton in 2020. Now a new reality dating show coming to Netflix in July promises to set the online world aflame once again. It’s outlandish, slightly nightmare-inducing, and it might be exactly what the platform needs if it wants to keep HBO Max and Disney+ from gaining on it. 15 hottest summer movie releases – in cinemas and on demand Sexy Beasts will test people’s chemistry by dressing up contestants in elaborate costumes and prosthetics, transforming them into all manner of creatures, from demons to dolphins. The participants will go on blind dates with each other and then make personality-based decisions on who they choose to match with. The crazy rich Asian Real Housewives of Bravo TV Based on the trailer, there will be a “Beauty and the Beast” moment at the end when the couple is revealed to each other in their human, make-up-free forms. netflix's sexy beasts is just the masked singer for dating $10 says the first episode includes the phrase "love is blind" pic.twitter.com/QaWsktyz43 — Paul Griffiths (@paul_griffiths) June 23, 2021 Netflix’s promotional photos of the show, in all of their absurd glory, instantly prompted memes across the internet. You couldn’t log into a social media website on Wednesday, June 23, without spotting the furry and made-up faces of the show’s participants. Luca: is this Pixar’s first gay movie? Sexy Beasts is the latest example of Netflix dropping a new release and immediately taking over the world of pop culture. But it’s also indicative of what Netflix banks heavily on to keep viewers hooked: wild original programming, and the wilder it is, the better. I truly would love to know the Netflix algorithm that led to Sexy Beasts getting greenlit. Like is there a huge subset of people who alternate binge watching "Love is Blind" and 80s body horror movies? pic.twitter.com/DjLQquW4RN — Will Mavity (@mavericksmovies) June 23, 2021 The platform said in April that it would spend over US$17 billion on content this year after the pandemic caused a lull in original releases. The 5 most anticipated TV shows returning in June Netflix defines original content as anything offered exclusively on its platform. That’s been the company’s strength in the streaming market as it competes with Disney+, HBO Max and Amazon instead of, for example, rounding out its movie selection. Of course, other platforms have had a similar cultural effect, such as Disney+ with every new Marvel release and HBO Max with its DC content. But those services mainly tether their films and shows to specific characters. Subscribers love Disney+ because it’s a cosy home to everything Disney, Marvel, Star Wars, Pixar and more. What are Netflix’s 10 most viewed original films? And while Netflix also has storyline-driven movies and series, it’s evident with Sexy Beasts that the company is determined to keep as many customers entertained as it can with a wide array of content. Want more stories like this? Sign up here. Follow STYLE on Facebook , Instagram , YouTube and Twitter .