Art Basel 2022: how digital innovation saved Hong Kong’s art market – virtual exhibitions, online masterclasses and live-streamed studio visits helped the ‘glocal’ scene get ‘phygital’

• The digital drive is keeping the art market alive, with a global turnover of US$65 billion in 2021 as galleries moved forward with video content and 360-degree photography
• While many clients still prefer face-to-face interaction, they are also taking to online salesrooms, live-stream video tours of exhibitions and digital fairs