Non-luxury brands and smaller fashion ones such as Shokay (pictured), Zara H&M and have established a strong footprint in China when it comes to sustainability. Photo: Shokay

High-street fashion labels like Zara and H&M promise sustainability in China – can luxury brands keep up?

Whether make-up, fashion or jewellery, informed consumers in China want sustainable products and practices, and companies like Swarovski, Burberry and Estée Lauder are putting in place strategies that are China-specific

Topic |   Fashion

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Non-luxury brands and smaller fashion ones such as Shokay (pictured), Zara H&M and have established a strong footprint in China when it comes to sustainability. Photo: Shokay
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