Alexander Wang reinterprets Bulgari’s Serpenti capsule collection, with Hailey Bieber

Alexander Wang, Bulgari and Hailey Bieber, what else could you ask for the new season? US fashion designer Alexander Wang has put his own spin on the long-running series by Bulgari, “Serpenti: Through the Eyes of…”, with a capsule collection that has got us slithering to the store. US model Bieber was chosen for the collection’s campaign shoot.

The collection reinterprets the iconic Serpenti Forever Bag with Wang’s signature high-low style.

An expert at blending contrasts, Wang took inspiration from the Bulgari design archives and a desire to add luxury and presence to often-overlooked traditional packaging – think jewellery boxes or the humble shopping bag.

“Serpenti is an icon that has been and continues to be reimagined: Wang’s fresh vision has brought a new urban chic attitude to our unstoppable icon of glamour,” says Mireia Lopez Montoya, Bulgari’s leather goods and accessories business unit managing director.

The Serpenti motif is reinvented on six styles of bag, including the snakebite detail on the strong, minimalist Shopping Tote, the Two-in-One Leather Satchel with a vintage-inspired serpent closure, and the Hero Belt Bag.

The Belt Bag has two Serpenti closures, with detachable straps and handle to be worn many ways, in line with Wang’s functional urban designs.