9 hot new shops and boutiques at K11 Musea – Hong Kong’s new art gallery-inspired mall at Victoria Dockside
Alexander McQueen, Moda Operandi, Golden Goose, Yohji Yamamoto, Tumi and Off-White among the hip fashion brands opening flagship outlets in the city
The newly opened K11 Musea marks one of the most exciting arrivals to Kowloon’s world-famous retail scene.
This luxury shopping complex sits at Victoria Dockside – reachable via exit J from East Tsim Sha Tsui MTR station – and sports a unique museum-retail concept that seeks to merge art and culture with commerce.
The 10-storey complex’s interior design was realised through the collaborative effort of more than 100 creative professionals – including local artists, architects, environmentalists and designers – and will feature more than 40 art pieces throughout the building, solidifying its position as one of the city’s largest showcases of public art.
Adrian Cheng, founder of the K11 group, said that by reinvigorating the district with 100 “creative powers” the brand began a mission to “make K11 Musea the Silicon Valley of Culture” in Hong Kong.
Check out some of the highlight fashion brands this artsy retail space is bringing to the city:
Several renowned luxury retail brands are opening debut flagship stores in the city at this waterfront complex – including Fortnum & Mason, Moda Operandi, L’Ecole School of Jewelry Arts (supported by Van Cleef & Arpels), Alexander McQueen, Golden Goose and Sergio Rossi, among others. Read on for the full picture.
L’Ecole School of Jewelry
L’Ecole School of Jewelry brands itself as a “unique learning institution” that introduces the uninitiated to the fascinating world of jewellery. In a major coup for the city, the K11 outpost marks the brand’s first permanent posting outside Paris, in a space designed by renowned architect Sou Fujimoto.
Educational programmes include a range of workshops for young people, conversations, art history lessons, talks, exhibitions and “savoir faire” courses.