The newly opened K11 Musea marks one of the most exciting arrivals to Kowloon’s world-famous retail scene. This luxury shopping complex sits at Victoria Dockside – reachable via exit J from East Tsim Sha Tsui MTR station – and sports a unique museum-retail concept that seeks to merge art and culture with commerce. The 10-storey complex’s interior design was realised through the collaborative effort of more than 100 creative professionals – including local artists, architects, environmentalists and designers – and will feature more than 40 art pieces throughout the building, solidifying its position as one of the city’s largest showcases of public art. 7 hot millennial trends in the US this summer Adrian Cheng, founder of the K11 group, said that by reinvigorating the district with 100 “creative powers” the brand began a mission to “make K11 Musea the Silicon Valley of Culture” in Hong Kong. Check out some of the highlight fashion brands this artsy retail space is bringing to the city: Several renowned luxury retail brands are opening debut flagship stores in the city at this waterfront complex – including Fortnum & Mason, Moda Operandi, L’Ecole School of Jewelry Arts (supported by Van Cleef & Arpels), Alexander McQueen, Golden Goose and Sergio Rossi, among others. Read on for the full picture. L’Ecole School of Jewelry L’Ecole School of Jewelry brands itself as a “unique learning institution” that introduces the uninitiated to the fascinating world of jewellery. In a major coup for the city, the K11 outpost marks the brand’s first permanent posting outside Paris, in a space designed by renowned architect Sou Fujimoto. Educational programmes include a range of workshops for young people, conversations, art history lessons, talks, exhibitions and “savoir faire” courses. Why L’ÉCOLE School of Jewelry Arts is opening a Hong Kong campus Fortnum & Mason The famous lifestyle and F&B brand Fortnum & Mason promises some luxurious menu offerings, from confectionery and savouries to exclusive tea assortments and wines. A panoramic view of the harbour also won’t go amiss. Moda Operandi The first Moda Operandi showroom to hit Asia. This luxury online retailer provides a platform for clients to pre-order next season’s runway looks directly from the designers. Earlier this year, it was reported that this e-commerce business has drawn their focus towards the Asian market, and with the opening of its first showroom in Hong Kong, it is an objective made true. Items ordered on Moda are tailor-made for the clients. Alexander McQueen The eponymous Alexander McQueen’s first concept boutique in the city opened within the K11 Musea premises. Golden Goose Also making its flagship debut in the city is trainer brand Golden Goose – the K11 Musea venue marks just the fourth location worldwide – where the brand also offers “The Lab” services, a one-on-one shoe customisation experience. The luxury brands that China’s Gen Z say represent them the best Off-White Among the other highlights are: The incredibly creative American designer Virgil Abloh aims to cement his label Off-White further into the Hong Kong streetwear fashion conscience with some K11 Musea-exclusive pieces. Yohji Yamamoto Japanese luxury fashion brand Yohji Yamamoto is also bringing its first concept boutique store to Hong Kong. Based in Paris and Tokyo, the award-winning designer is known for his avant-garde tailoring infused with Japanese aesthetics. The exclusive store design uses breakwater as an inspiration, and gives off a sense that you are by the sea. Why former Lanvin designer Alber Elbaz embraces Instagram Tumi Earlier this year, Tumi launched one of their highest profile ad campaigns with Hollywood A-lister Chris Pratt. Its K11 Musea outpost has been outfitted as an exclusive gallery-like store. Manolo Blahnik Meanwhile female footwear brand Manolo Blahnik has gone all out by incorporating a completely hand-drawn abstract art work on its floor to wow wandering shoppers. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter .