Serge Brunschwig, CEO of Fendi, says the brand aims to capture the attention of millennials through interesting capsule/streetwear collections. Photo: Daniele La Malfa

‘I hope all brands will treat animals the way we do’ – Fendi CEO Serge Brunschwig on sustainability and conquering China

The former Dior and Celine head talks about entering a new era with the Italian luxury fashion house – one that includes addressing sustainability, attracting millennials and ‘being the best’ in China

Topic |   Luxury CEOs

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Serge Brunschwig, CEO of Fendi, says the brand aims to capture the attention of millennials through interesting capsule/streetwear collections. Photo: Daniele La Malfa
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