Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens
How British brands are beating the Brexit blues by luring discerning Chinese buyers – with Weibo and WeChat
Marks & Spencer and Pret A Manger may have flopped – but brands from Burberry to Rolls-Royce and Whittard are beloved in China for their bold, barmy, British heritage
Topic |
Britain
Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens