Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens
Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens
Britain
Style /  Luxury

How British brands are beating the Brexit blues by luring discerning Chinese buyers – with Weibo and WeChat

Marks & Spencer and Pret A Manger may have flopped – but brands from Burberry to Rolls-Royce and Whittard are beloved in China for their bold, barmy, British heritage

Topic |   Britain
Nick Withycombe
Nick Withycombe

Updated: 3:43pm, 8 Oct, 2019

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Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens
Despite relentless political folly, British labels are rising above Brexit and exciting discerning Chinese consumers. Illustration: Craig Stephens
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