Luxury
Celebrity
K-Pop
Leisure
Well-Being
Tech & Design
News & Trends
China’s Generation Z are known for their sense of independence, and are more willing to express themselves and their views openly.
China’s Generation Z are known for their sense of independence, and are more willing to express themselves and their views openly.

6 things to know about China’s Gen Z consumers – and how they can afford luxury brands

According to global insights and data firm Agility, Chinese Gen Z have deep pockets, even those in their teens, and put individuality and self-expression first when deciding which luxury brands best represent them