Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee
Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee
Fashion
Style /  Luxury

Millennials are demanding exclusive bespoke services, and luxury brands like Fendi and Ettinger are listening

People associate luxury with exclusivity, but also now with individualism – and companies are cashing in on the demand for customised luxury goods

Topic |   Fashion
Josh Sims
Josh Sims

Updated: 10:00am, 8 Oct, 2019

Why you can trust SCMP
Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee
Aston Martin Vanquish 25. Swiss company R-Reforged has teamed up with Ian Callum – ex-head of design at Jaguar – to build specialist versions of Aston Martin’s Vanquish. Photo: Charlie Magee
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