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Luxury

17 of LVMH’s most iconic brands – will the French luxury giant add Tiffany & Co. to its list?

STORYBusiness Insider
If LVMH buys Tiffany & Co. it will be the luxury-giant's largest acquisition to date. Photo: Paul Sakuma/AP
If LVMH buys Tiffany & Co. it will be the luxury-giant's largest acquisition to date. Photo: Paul Sakuma/AP
Fashion

Counting Louis Vuitton, Christian Dior, Sephora and Givenchy among its list of luxury brand names, the French giant is hoping Tiffany & Co. will join them

French luxury goods giant LVMH has announced an interest in buying Tiffany & Co., the jewellery brand founded in 1837.

On October 28, 2019, Tiffany & Co. published a press statement on its website announcing LVMH had approached the jewellery retailer about an unsolicited, non-binding proposal. Tiffany stated its board of directors was “carefully reviewing the proposal” and will “determine the course of action it believes is in the best interests of the [company] and its shareholders”.

According to Reuters, a deal between the two companies could be worth US$14.5 billion, making it the most expensive acquisition LVMH has ever made.

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If Tiffany becomes part of LVMH, the jewellery retailer would be joining the luxury conglomerates already-extensive collection of brands, which range from the cosmetics store Sephora and fashion house Christian Dior to French newspaper Le Parisien. In total, the LVMH owns 75 different brands.

Keep reading to see 17 of the most iconic brands the luxury giant owns, ranked in chronological order of LVMH's acquisition date.

Le Bon Marché Rive Gauche

Le Bon Marché opened in 1852. Photo: Just Another Photographer/Shutterstock
Le Bon Marché opened in 1852. Photo: Just Another Photographer/Shutterstock

Le Bon Marché opened in 1852. In 1984, before Bernard Arnault created LVMH, he bought luxury goods company Agache-Willot-Boussac. He renamed it Financière Agache and sold some of the company's assets. One of the assets he kept was Le Bon Marché, which became part of the LVMH Group in 1987.

Year acquired by LVMH: 1984

Type of goods: high-end department store

Most recognisable for: Le Bon Marché is recognised as being the world's first department store. The Paris store is noted for its high-end retail and careful selection of goods across the store.

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