South Korean boy band BTS did a make-up collaboration with VT Cosmetics.

This is how BTS look so good – make-up for men, already popular in Korea, is now the norm for millennial and Gen Z male consumers

Chanel, Tom Ford and luxury brands join mainstream companies in creating make-up products for men, already popular with K-pop bands such as BTS

Topic |   Celebrity style

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South Korean boy band BTS did a make-up collaboration with VT Cosmetics.
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Irene Pyne

Irene Pyne

Irene Pyne is a professional copywriter, storywriter and all-round content guru. Her interests include East Asian culture and politics, modern art, food, television and film. When she’s not writing for us, she’s spending time at idNerd’s animation studio, debating over the projectile speed of snot - for a cartoon, of course.