The total figure spent is displayed on the big screen in Shanghai during the 11.11 Global Shopping Festival in 2018, when a new record was set – and is likely to be broken in 2019. Photo: Simon Song

How Alibaba’s Singles’ Day became a global billion dollar shopping festival – and what ‘11.11’ means for luxury brands

More than 500 million people are expected to buy something online as part of Alibaba’s Singles’ Day shopping festival – on November 11, 2019 –but how can luxury brands build a following while maintaining integrity?

Topic |   Singles' Day (11.11)

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The total figure spent is displayed on the big screen in Shanghai during the 11.11 Global Shopping Festival in 2018, when a new record was set – and is likely to be broken in 2019. Photo: Simon Song
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