How Dior, Prada, Saint Laurent, Alexander McQueen and other luxury brands are bringing 60s fashion back
From mini dresses to checked suits, the 60s left a youthful and influential mark on fashion’s history.
Sparked by London’s mod fashion movement, it was in the swinging British capital that models, photographers and artists pushed the adolescent spirit to a global scale. The decade is often referenced by today’s fashion designers, from Prada to Miu Miu to Paco Rabanne.
And the era’s beauty style is more recognisable than any other decade, influenced by trendsetting looks such as Jean Shrimpton’s voluminous blowout, Jane Fonda’s sideswipe curls and Twiggy’s signature pixie haircut and elongated eyelashes.
Here, photographer Mauro Lorenzo invited models to an Italian salon for a 60s makeover.
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Photography Mauro Lorenzo
Styling Carol Cordella
Make-up and casting model Visual Tag Agency
Hair-styling Antonio Candido
Models Marta Spedicato, Sara Martano
Styling assistant Emanuele Serra
Others Marco Melcarne for Digital Tech
Venue Barbershop by Pierino
Note: Prices were converted from euros
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The swinging 60s started both a fashion and cultural revolution where women donned miniskirts and thigh-high boots, and luxury brands such as Dior, Prada and more are bringing these looks back to 2020