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How Dior, Prada, Saint Laurent, Alexander McQueen and other luxury brands are bringing 60s fashion back

The 60s style is apparent today: Gucci trousers, US$1,326, top, US$1,217; Givenchy bag, US$2,089; Dior stole, price available upon request and Givenchy coat, US$2,643.

From mini dresses to checked suits, the 60s left a youthful and influential mark on fashion’s history.

Sparked by London’s mod fashion movement, it was in the swinging British capital that models, photographers and artists pushed the adolescent spirit to a global scale. The decade is often referenced by today’s fashion designers, from Prada to Miu Miu to Paco Rabanne.

And the era’s beauty style is more recognisable than any other decade, influenced by trendsetting looks such as Jean Shrimpton’s voluminous blowout, Jane Fonda’s sideswipe curls and Twiggy’s signature pixie haircut and elongated eyelashes.

Here, photographer Mauro Lorenzo invited models to an Italian salon for a 60s makeover.

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Our model wears a Saint Laurent coat, US$2,975, skirt, US$984; Marsem jacket, price available upon request; Balenciaga bag, US$1,833 and Dior sunglasses, price available upon request.
Our model wears an Alexander McQueen jacket, US$2,427, trousers, US$929; Jacquemus coat, US$2,209 and Saint Laurent shoes, US$1,050.
Our model lounges in the Attico dress: US$984; Prada boots, US$1,095, coat, US$2,157 and Dior sunglasses, price available upon request.

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Our model is wearing a Dior jacket, US$3,207; Paco Rabanne bag, US$939; Balenciaga skirt, US$997 and Dior sunglasses, price available upon request.

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Our model is wearing a Paco Rabanne top, US$1,426; Balenciaga bag, US$1,833, skirt US$1,326 and Emilio Pucci sunglasses, price available upon request.
Our male model is wearing a Saint Laurent coat, US$2,975. Our female model is wearing a Gucci top, US$1,182 and Givenchy bag, US$2,089.

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Photography Mauro Lorenzo

Styling Carol Cordella

Make-up and casting model Visual Tag Agency

Hair-styling Antonio Candido

Models Marta Spedicato, Sara Martano

Styling assistant Emanuele Serra

Others Marco Melcarne for Digital Tech

Venue Barbershop by Pierino

Note: Prices were converted from euros

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Fashion

The swinging 60s started both a fashion and cultural revolution where women donned miniskirts and thigh-high boots, and luxury brands such as Dior, Prada and more are bringing these looks back to 2020