Why does this Swiss chocolate bar cost more than an iPhone?

An 80 gram bar of premium Attimo chocolate costs US$645, and uses cocoa from a small village in Venezuela, where it has been cultivated for more than 400 years, and Swiss saffron
Swiss chocolates are known to be pricey. The country now presents you with a decadent nibble that costs a whopping 640 Swiss francs (US$645) for a bar weighing 80 grams! Yes, that’s right!
Christened Attimo, the lush bar was created by master chocolatier Alain Mettler in Kriens (Luzern). It is made from Grand Cru chocolate and boasts 68 per cent of rich cacao, a pinch of saffron, exotic orange crisps and a crunchy biscuit.
It’s no wonder that the chocolate consists of the most carefully picked ingredients. The cocoa used in the bar comes from the small village of Chuao, Venezuela, where it has been cultivated for 400 years whereas its saffron comes from the Swiss village of Mund, in Valais, and is known to be one of the most exotic of its varieties.
Commenting on the premium chocolate bar, Mettler said, “You really need to let it melt in your mouth and then you will taste the natural flavours or grapefruit, lemon, tobacco. It’s really an experience. It’s not just a bar of chocolate.”
Attimo is listed in the Guinness World Records as “the world’s most expensive chocolate”. Fancy, sampling this luxurious sweetness yourself?
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