Today’s Chinese fashionistas are driven by the identity promise instead of the product’s attributes. Photo: Hunger tv
Why Chinese millennials dress for the lifestyle they aspire to – and why brands need to think beyond ‘niche’ to succeed in China in 2020
Local competition is fierce in China; to do well in this market, brands need to embody an identity that belongs to somewhere inspiring
Topic |
Fashion
Today’s Chinese fashionistas are driven by the identity promise instead of the product’s attributes. Photo: Hunger tv