China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper
China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper

After Coach and Versace’s China blunders – how brands can avoid offending, and better engage with, the world’s largest luxury market

Any exchange student could have avoided the epic T-shirt fails made by Versace, Coach and Givenchy – but how can Western brands not just avoid trouble, but better engage with China’s vital customer base

Topic |   Luxury in China
China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper
China is the world’s largest luxury goods market, and by 2025 will account for nearly half of global purchases – so brands cannot afford marketing blunders that anger their chief moneymaker. Illustration: Tanya Cooper
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