Fashion brands have been warned to ignore older people at their peril. Photo: Getty Images

Ignoring older consumers while courting millennials and Gen Zers could cost the fashion industry over US$14 billion

The real question is not whether retailers and brands can effectively market to the ‘young’ and ‘older’ generations – it’s whether they want to put in the effort

Topic |   Fashion
Fashion brands have been warned to ignore older people at their peril. Photo: Getty Images
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