Stéphane Bianchi, CEO of LVMH watchmaking division and CEO of TAG Heuer, reveals why the Monaco is so popular. Photo: David Atlan

Why Tag Heuer picked Cara Delevingne to launch its Chinese edition of the Monaco

The CEO of LVMH watchmaking division tells STYLE why Tag Heuer picked Shanghai for its Chinese launch and how the Monaco accounts for 20 per cent of French sales

Topic |   Timepieces
Stéphane Bianchi, CEO of LVMH watchmaking division and CEO of TAG Heuer, reveals why the Monaco is so popular. Photo: David Atlan
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