Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci
Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci

STYLE Edit: Fashion’s reckoning with fur and animal rights – Gucci is first luxury brand to join The Lion’s Share initiative

Gucci may have staged its spring/summer 2020 campaign around a horse – but the Italian fashion powerhouse is also fighting for biodiversity and animal welfare through The Lion’s Share Fund, co-founded by the United Nations Development Programme

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Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci
Gucci became the first luxury fashion brand to join The Lion’s Share initiative in February 2020. Photo: Gucci
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