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Luxury

Before brand obsession: 3 luxury status symbols crazy rich Asians in 18th-century China loved to own

STORYGloria Fung
Wu Bingjian, a Guangzhou trader born in 1769, who was reputed to be the richest man in the world in his day, would probably have had his own collection of automata, clocks and pocket watches. Photo: Roy Issa
Wu Bingjian, a Guangzhou trader born in 1769, who was reputed to be the richest man in the world in his day, would probably have had his own collection of automata, clocks and pocket watches. Photo: Roy Issa
Crazy Rich Asians

Long before goods with high-end labels came to be seen as a sign of wealth, rich Chinese coveted items that were stellar examples of uniqueness and craftsmanship

Luxury is nothing new in Chinese society. Long before brand names became luxury tastemakers, status symbols fulfilled the desire of those with the means to acquire the best. These luxury items might often only for decorative and amusement purposes, but they’re signs of wealth and good taste.

The Imperial Palace was home to prized treasures from the West. Photo: Getty Images/iStockphoto
The Imperial Palace was home to prized treasures from the West. Photo: Getty Images/iStockphoto

As we look at three items that were sought after by rich 18th-century Chinese, we see that, while our tastes have evolved, our appreciation for craftsmanship and uniqueness remains unchanged.

Automata

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What exactly is the use of an automaton, you ask? Well, we’re not sure. Other than being ornamental, automated fountains and chirping birds in gilded cages seem to have little use.

An antique chirping bird automaton at Jaquet Droz’s manufacture in La Chaux-de-Fonds, Switzerland. Photo: SCMP
An antique chirping bird automaton at Jaquet Droz’s manufacture in La Chaux-de-Fonds, Switzerland. Photo: SCMP

A pioneer in automaton, Jaquet Droz’s creations captured the attention of Qianlong Emperor and the imperial court. In the span of 10 years from the 1770s, the artisan exported over 600 items to China.

Mechanical engineering of these mobile and musical ornaments was decorated with elaborate enamel work, miniature paintings and engravings.

The brand continues to make fine timepieces today, incorporating its historical automata know-how into its creations. Known for creating chirping and moving birds, the watchmaker has perfected the craft of placing miniaturised birds inside the dials of its watches.

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