STYLE Edit: Hermès Beauty launches Rouge Hermès lipsticks range – so watch out, Lady Gaga and Rihanna

Mar 10 , 2020

Hermès Beauty will unveil its first make-up collection to beauty consumers in early March, 2020, with a line of lipsticks as its first offering. Named Rouge Hermès, the collection will consist of 24 hues, accompanied by a twice-yearly limited edition collection of three colours. Photo: Hermès

Better known for leather and watches, Hermès is now following its contemporaries into the world of beauty and skincare, with a 24-piece lipstick collection Rouge Hermès set to drop in March 2020

Hold on to your Birkins, folks, because Hermès is about to send us on a shopping spree – this time, for make-up!

Hermès Beauty, the house’s new subdivision, will unveil its first collection to beauty consumers in early March 2020. This follows hard on the heels – or should we say, hooves – of Gucci Beauty’s relaunch last year. And, like Gucci Beauty, the new Hermès beauty and skincare division will be unveiling a line of lipsticks as its first offering.

Named ‘Rouge Hermès’, the collection will consist of 24 hues, accompanied by a twice-yearly limited edition collection of three colours. Photo: Hermès

Named Rouge Hermès, the collection will consist of 24 hues, accompanied by a twice-yearly limited edition collection of three colours. In addition to the lipstick range, Hermès Beauty also offers a lip care balm, universal lip pencil and other beauty essentials. The brand plans to offer updates every six months, starting from September 2020.

But the biggest question on our minds is whether Hermès Beauty will be worth the hype. Should yet another high fashion house really get involved in the world of cosmetics – or is this all a bit of a cash grab? We’ve even got A-listers like Lady Gaga, Victoria Beckham and Rihanna with their own cosmetics lines now, making the real estate on our vanity more precious than ever.

Hermès Beauty will unveil its first make-up collection to beauty consumers in early March, 2020, with a line of lipsticks as its first offering. Photo: Hermès

Artistic director of Hermès, Pierre-Alexis Dumas, brought together a group of Hermès heavyweights to create the Hermès Beauty range, while the creative director of Hermès Jewellery and Hermès Shoes, Pierre Hardy, was tasked to design its objects. As such, the lip bullets are meticulously hand-assembled with lacquered, brushed and polished metal in black, white and permabrass gold. The concave top, influenced by the iconic ex-libris designed by Emile Hermès in 1923, is another thoughtful, artisanal detail that ties the new métier to the house. For the environmentally-conscious, the lip bullets are refillable.

Artistic director of the women’s universe and creative director of women’s silk, Bali Barret, was brought in to conceptualise the feminine vision of the line, as well as influence colour choices for the lipsticks from the 75,000 colour references in the Lyon silk archive.

Even Christine Nagel, the “nose” of the house’s olfactory department, was selected to give Hermès Beauty products that quintessential Hermès scent. and Jérôme Touron, creative director for Hermès Beauty, applied the collective vision of the Hermès team into make-up production.