The momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: BloombergThe momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: Bloomberg
The momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: Bloomberg

Coronavirus in China: luxury brands turn to WeChat, AI and influencers amid home quarantines and rising national pride

As consumers feel China was unfairly blamed for its handling of the coronavirus outbreak, homegrown brands are being embraced while technology and sustainability concerns disrupt the conventional wisdom of Western brand biases

Topic |   Coronavirus pandemic
The momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: BloombergThe momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: Bloomberg
The momentum of the China economy has been seriously impaired due to the social impact of the coronavirus. Photo: Bloomberg
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