A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP
A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP

How vlogging, live-streaming and gestures of support could help fashion names like Lanvin, Gucci, Kering and LVMH recover after the coronavirus

International luxury brands such as Louis Vuitton, Burberry and Chanel have been quick to react to coronavirus by cancelling shows, but many have been taking steps to stay in touch with their loyal Chinese customers

Topic |   Fashion
A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP
A model wears a face mask by Marine Serre during the women's spring/summer 2020 ready-to-wear collection fashion show in Paris, France. Many fashion shows have been cancelled or postponed due to the coronavirus outbreak. Photo: AFP
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