LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP
LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP

Win-win: What brands like LVMH, Dior, Kering, Tod’s and Prada gain from opening their wallets to restore cultural landmarks like Notre Dame and the Colosseum

Donations from brands are often mutually beneficial, and those brands that contribute towards restorations are learning to be more respectful of local communities, following criticisms that they ‘think they’re buying bits of heritage for their own purposes’

Topic |   Fashion
LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP
LMVH and Kering’s owners contributed to the €1 billion-plus raised for the restoration of Notre-Dame de Paris cathedral after it was badly damaged by fire in April 2019. Photo: AFP
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