A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE
A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE

China’s luxury e-commerce revolution: what can the West learn from Luxury Pavilion and Toplife to survive the economic challenges caused by coronavirus?

It was a trend happening before the world went into lockdown due to Covid-19, but brands now need to find their space online to survive, and China is leading the way with online platforms dedicated to luxury goods

Topic |   Luxury in China
A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE
A model presents designs by HAZZYS by JD.com during the London Fashion Week – like Alibaba, the e-retailer has set up a platform dedicated to selling luxury goods, Toplife. Photo: EPA-EFE
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