Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram
Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

Owning a Patek Philippe watch, Chanel dress or Bentley car can change the way people see you – why is that?

Luxury makes people seem more attractive and smarter, according to one professor, and research backs this up – successful brands know how to build on the perception of ‘extreme value’

Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram
Catherine Deneuve photographed on set for the Core Values Campaign. Photo: @louisvuitton/ Instagram
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