Casual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/InstagramCasual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/Instagram
Casual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

Dior x Nike Air Jordan 1 sneakers, loved by Kylie Jenner and re-selling for US$20,000 already, are the world’s smartest investment – thanks to millennial FOMO

Selling for upwards of US$20,000 on resale sites like stockx.com, after 5 million bidders signed up for just 8,500 pairs on sale, the landmark limited edition Christian Dior and Nike sneaker collaboration cynically exploits fear of missing out – FOMO – a lesson for all luxury brands seeking to market to millennials and Gen Z

Casual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/InstagramCasual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/Instagram
Casual streetwear or the best investment out there? Try not to scuff them too much. Photo: @the_shoeniverse_505/Instagram
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