Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Daniel Langer
Opinion

Opinion

Daniel Langer

Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion

Bold brands like Gucci and Tesla inspire younger customers by overturning norms – embracing genderless designs and ethical processes, the Italian luxury house remains relevant at the forefront of fashion, sidestepping the risk of obsolescence haunting heritage brands

Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
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Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter