Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Daniel Langer
Opinion

Opinion

Daniel Langer

Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion

Bold brands like Gucci and Tesla inspire younger customers by overturning norms – embracing genderless designs and ethical processes, the Italian luxury house remains relevant at the forefront of fashion, sidestepping the risk of obsolescence haunting heritage brands

Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
Gender fluid, sustainable, Gen Z-friendly – Gucci is setting a new standard for the luxury fashion industry. Photo: Gucci
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