Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP
Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP
Fashion

Cartier, Van Cleef & Arpels, De Beers and Chaumet are pinning hope on luxury jewellery trends in China for a post-Covid-19 recovery

Luxury brands have had to embrace e-commerce and digital platforms to reach customers throughout coronavirus, but now buying trends from Japan and China suggest that recovery is on the way, what will be the lasting impact on the high-end jewellery sector?

Topic |   Fashion
Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP
Covid-19 has been a time of reflection for both brands and consumers, but is the luxury jewellery sector offering a glimmer of hope that confidence and shoppers are returning? Photo: SCMP
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