Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP
Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP
Daniel Langer
Opinion

Opinion

Daniel Langer

Will Instagram’s Reels kill TikTok? And will Mark Zuckerberg’s copycat function be integrated into Facebook and WhatsApp next, just like IG Stories?

The new function, which allows users to make and discover short fun music videos on Instagram comes as the future of TikTok looks uncertain – the Gen Z-beloved platform that has made millionaires out of teens like Addison Rae and Charli D'Amelio

Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP
Instagram Reels launched in August and is the platform’s answer to the hit short video app TikTok – but will it last? Photo: AP
READ FULL ARTICLE
Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter