Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's
Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's
Daniel Langer
Opinion

Opinion

Daniel Langer

Are small handbags another victim of Covid-19? Bottega Veneta and Louis Vuitton offer larger more practical bags – while Gucci opts for the absurd inspired by a cookie tin

As those who live in large cities like New York, London or Tokyo increasingly rely on walking or cycling for their commute to avoid packed and potentially virus-laden public transport, a bag now needs to perform rather than (just) look good – and luxury fashion is adapting, fast

Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's
Product placement in K-drama with Seo Ye-ji holding Tod’s Timeless T Bag in It's Okay to Not Be Okay. Photo: Tod's
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Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter