A Rolex can not just be judged at face value. Photo: Luxurylaunches A Rolex can not just be judged at face value. Photo: Luxurylaunches
A Rolex can not just be judged at face value. Photo: Luxurylaunches
Luxurylaunches
Opinion

Opinion

Luxurylaunches

Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful

How did Rolex become so big? Born in London but moved to watch capital Geneva after WW1, the brand went on to become the must-have accessory for presidents, business tycoons, film stars and sports celebrities alike – so what makes the iconic timepiece so universally desirable?

A Rolex can not just be judged at face value. Photo: Luxurylaunches A Rolex can not just be judged at face value. Photo: Luxurylaunches
A Rolex can not just be judged at face value. Photo: Luxurylaunches
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Luxurylaunches

Based in Mumbai, Luxurylaunches was founded by Dhiram Shah in 2006 with a simple mission to showcase luxury products, services and trends by highlighting the experience, concisely and briefly. Our editors along with our writers and contributors have created a veritable list of the finer things in life to share with our affluent readers. Over the years Luxurylaunches has steadily grown to become one of the largest affluent lifestyle websites in the world.