A Rolex can not just be judged at face value. Photo: Luxurylaunches
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful
How did Rolex become so big? Born in London but moved to watch capital Geneva after WW1, the brand went on to become the must-have accessory for presidents, business tycoons, film stars and sports celebrities alike – so what makes the iconic timepiece so universally desirable?