People queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: ReutersPeople queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: Reuters
People queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: Reuters
Daniel Langer
Opinion

Opinion

Daniel Langer

From Hermès to Rolls-Royce, luxury brands are selling escapism to lead us – and the global economy – out of the Covid-19 pandemic

High-end retail typically rebounds dramatically faster in times of crisis, and as the world opens up and embraces a new normal, from demand for private planes to island escapes, luxury leaders have a key role to play in kick-starting the global economy

People queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: ReutersPeople queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: Reuters
People queue on the reopening day in front of French luxury fashion brand Louis Vuitton as Switzerland eases the lockdown measures in Zurich, May, 2020. Photo: Reuters
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