Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto
Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto
Daniel Langer
Opinion

Opinion

Daniel Langer

Louis Vuitton’s controversial US$1,000 face shield makes fighting Covid-19 fashionable – by transforming a necessity into a luxury item

The French fashion house kicked up controversy when it released its new luxury face shield – but the Covid-19 preventative hits all the notes when it comes to what defines a luxury product: namely unattainability, memorability, daring, and more

Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto
Louis Vuitton has transformed the face shield from a necessity into a luxury. Photo: Louis Vuitto
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