The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent
The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent

STYLE Edit: Saint Laurent’s Spring Summer 2021 Digital Project juxtaposes virtual and offline worlds – from augmented reality to old school street posters

Creative director Anthony Vaccarello unravels the creative process in his daring new online/offline, physical/virtual campaign, which combines videos, augmented reality, 3D lenticular imagery, a music playlist, street posters, hidden stickers, photo walls and flags to connect the digital and physical realms relevant to our new fashion normal

Topic |   STYLE Edit
The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent
The Saint Laurent Spring Summer 2021 Digital Project campaign photo shoot took place amid the rooftops of Paris. Photos: Saint Laurent
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