Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube
Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube
Daniel Langer
Opinion

Opinion

Daniel Langer

Ralph Lauren, Burberry, Hugo Boss, Yamamoto and other luxury fashion brands have traditionally depended on third-party retailers – here’s why they should be focusing on digital

Chanel, Dior, Gucci and Louis Vuitton have the right idea – a brand’s own store is always better than a third-party retailer like Neiman Marcus, Harrods or Saks Fifth Avenue – but here’s why luxury fashion brands should all be going digital

Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube
Burberry's first social media-friendly retail store in Shenzen, China. Photo: Inside Retail Asia/YouTube